PLAYHUT INC’S GOLIVE2™ CREATES A NEW WORLD FOR HELLO KITTY®

Licensing Agreement Brings Hello Kitty® to Millions of Fans
With New Line of Toys and an Online Virtual World

Industry, Calif. (April 22, 2008) – She’s one of the world’s most recognizable icons and she is making her way into cyber world with the introduction of Hello Kitty® Land. GoLive2™, Playhut Inc.’s newest division, announced today that SANRIO Inc. has signed on as a licensee for the division’s innovative K™ Line of interactive toys, which includes the creation of a new Hello Kitty® virtual world.

“Hello Kitty® is a global icon, and this agreement is a testament to the potential of our GoLive2™ division,” said Brian Zheng, CEO and President of Playhut, “We are proud to be working with SANRIO, and look forward to adding a new dimension to Hello Kitty® through the new model of play we have pioneered with GoLive2™.”

GoLive2™’s K™ Line has two distinct but connected components – two massive multi-player online (MMO) virtual worlds, and a line of toys that interacts with and enhances the MMO game play experiences.

The new SANRIO partnership will bring four unique Hello Kitty® figurines to the GoLive2™ K™ Line toys. Each of the Hello Kitty® interactive toys will feature the popular icon donned in her signature red bow and one of her popular looks and styles.

Hello Kitty®’s participation within GoLive2.com will include Hello Kitty® toys interacting with the GoLive2™ MMO world in a newly developed Hello Kitty® land. The Hello Kitty® toys will provide users with virtual Hello Kitty® accessories and features to play in the Hello Kitty® section of the GoLive2™ online world, as well as allow for interaction with the Hello Kitty® brand through the current GoLive2™ avatars.

"We are excited to be a part of this exciting new era as GoLive2™ creates products that create a new kind of play,” says Jennifer Campbell, Vice President Licensing at Sanrio. "Playhut Inc. has an exceptional reputation in the toy industry and our partnership with GoLive2™ will allow us to enhance Hello Kitt® availability and deliver new experiences to her fans."

The Hello Kitty®/GoLive2™ line of toys will be available in fall 2008. Beginning this summer, players can visit www.Golive2.com to access the Hello Kitty® virtual world.

About GoLive2™
Created in 2007, GoLive2™ brings the hands-on appeal of traditional play to the excitement of online game-play, creating a safe and imaginative new world for kids and parents alike. With its innovative new gaming platform, GoLive2™, an independent division of Playhut Inc., has pioneered an entirely new interactive play category featuring three distinct play paradigms: K™, S™, and GX™.

About SANRIO
SANRIO develops, distributes and licenses a collection of gift, stationery and fashion accessory items for women of all ages. SANRIO was founded in 1960 based on the concept that a small gift can bring a big smile to a child of any age. Today, over 50,000 Sanrio-branded items are sold in over 60 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 200 SANRIO boutiques. For more information, please visit www.sanrio.com.