PLAYHUT INC’S GOLIVE2™ CREATES A NEW WORLD FOR HELLO KITTY®

Licensing Agreement Brings Hello Kitty® to Millions of Fans
With New Line of Toys and an Online Virtual World

Industry, Calif. (April 22, 2008) – She’s one of the world’s most recognizable icons and she is making her way into cyber world with the introduction of Hello Kitty® Land. GoLive2™, Playhut Inc.’s newest division, announced today that SANRIO Inc. has signed on as a licensee for the division’s innovative K™ Line of interactive toys, which includes the creation of a new Hello Kitty® virtual world.

“Hello Kitty® is a global icon, and this agreement is a testament to the potential of our GoLive2™ division,” said Brian Zheng, CEO and President of Playhut, “We are proud to be working with SANRIO, and look forward to adding a new dimension to Hello Kitty® through the new model of play we have pioneered with GoLive2™.”

GoLive2™’s K™ Line has two distinct but connected components – two massive multi-player online (MMO) virtual worlds, and a line of toys that interacts with and enhances the MMO game play experiences.

The new SANRIO partnership will bring four unique Hello Kitty® figurines to the GoLive2™ K™ Line toys. Each of the Hello Kitty® interactive toys will feature the popular icon donned in her signature red bow and one of her popular looks and styles.

Hello Kitty®’s participation within GoLive2.com will include Hello Kitty® toys interacting with the GoLive2™ MMO world in a newly developed Hello Kitty® land. The Hello Kitty® toys will provide users with virtual Hello Kitty® accessories and features to play in the Hello Kitty® section of the GoLive2™ online world, as well as allow for interaction with the Hello Kitty® brand through the current GoLive2™ avatars.

"We are excited to be a part of this exciting new era as GoLive2™ creates products that create a new kind of play,” says Jennifer Campbell, Vice President Licensing at Sanrio. "Playhut Inc. has an exceptional reputation in the toy industry and our partnership with GoLive2™ will allow us to enhance Hello Kitt® availability and deliver new experiences to her fans."

The Hello Kitty®/GoLive2™ line of toys will be available in fall 2008. Beginning this summer, players can visit www.Golive2.com to access the Hello Kitty® virtual world.

About GoLive2™
Created in 2007, GoLive2™ brings the hands-on appeal of traditional play to the excitement of online game-play, creating a safe and imaginative new world for kids and parents alike. With its innovative new gaming platform, GoLive2™, an independent division of Playhut Inc., has pioneered an entirely new interactive play category featuring three distinct play paradigms: K™, S™, and GX™.

About SANRIO
SANRIO develops, distributes and licenses a collection of gift, stationery and fashion accessory items for women of all ages. SANRIO was founded in 1960 based on the concept that a small gift can bring a big smile to a child of any age. Today, over 50,000 Sanrio-branded items are sold in over 60 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 200 SANRIO boutiques. For more information, please visit www.sanrio.com.

PLAYHUT DEBUTS INTERACTIVE TOY AND INTERNET GAMING DIVISON
GoLive2™ Division Brings Traditional Toys to Online Game Play

HONG KONG (January 7, 2008) – Toy industry pioneer Playhut Inc. today unveiled its new interactive toy and Internet gaming division, GoLive2™, and the division’s debut of two new play lines – “K™” and “S™”– at the Hong Kong Toy Fair, January 7-10, 2008

While Playhut will continue to develop innovative toys and play structures that encourage imaginative and explorative ways to play, GoLive2™ extends Playhut’s interactive play focus to the ever-expanding online world. From online portals and websites to new electronic toys and gadgets, GoLive2™ continues Playhut’s heritage by once again changing the way kids and adults play.

“I founded Playhut with the goal to bring a new way of play to the marketplace,” said Brian Zheng, CEO of Playhut. “With GoLive2™ we are offering kids and their parents a very different and unique way of playing, based off the question, ‘How do you play?’ GoLive2™ innovates play in a way that has not yet been introduced to the Toy Industry.”

Reaching Beyond Traditional Play: GoLive2™ - K™
The GoLive2™ K™ Line has two distinct, but connected components. The first component, introduced in October, consists of two massive multi-player online (MMO) virtual worlds for kids age 6-13 years: the boy-inspired, robot-themed Wowbotz™ and the girl-influenced, Kuttiez™. GoLive2™ currently has more than 20,000 members.

The second component, making its debut at Hong Kong Toy Fair, will offer a line of toys that complement the Wowbotz™ and Kuttiez™ online experiences. The toy line includes eight individual characters—four Kuttiez™ and four Wowbotz™—along with matching accessory packs. Each toy contains mini-games that unlock pass codes, enhancing online game play by adding new areas within each virtual world. The toys will be available for retail in spring of 2008.
Taking Gaming to a New Level GoLive2™ - S™
Scheduled for a spring 2008 launch in China and a fall 2008 launch in the U.S., GoLive2™’s S™ Line adds a new dimension to video game console play. The S™ line differs from other gaming platforms by freeing players from the costs and limitations of traditional consoles and bringing them to an online platform.

With GoLive2™ S™, players plug the wireless controller – called Stix™ – into their computer and access 50+ games on the GoLive2™ game platform, known as Sphere™. Designed for players age 6 to adult, the games have comparable graphical quality and sophistication to many popular console games on the market today.